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10.73(3) — 10.74 <br /> etc., and may not include any other information (14) Double deck signs are not permitted. <br /> regarding product lines. The logo or name of the (15) Electronic signs may be used only to <br /> related business may be included. advertise activities conducted or goods and <br /> (4) Awning signs are subject to wall sign services available on the property on which the <br /> regulations. signs are located or to present public service <br /> (5) To qualify as a construction sign, a sign information. Electronic signs may not display a <br /> shall identify the project and may include the message for less than one-half of a second and <br /> names of the contractors, engineers or architect, may not repeat a message at intervals of less <br /> or products being used in the construction of a than 2 seconds. A traveling message may not <br /> building but only during the time that construction travel slower than 16 light columns per second <br /> or development is actively under way. The sign nor faster than 32 light columns per second. <br /> shall be removed within 30 days of the (16) Farm signs are limited to on-premise signs <br /> completion of the project. identifying a farm by its name or by the farmer's <br /> (6) The total sign copy area of all on-premise name and may contain additional historical <br /> signs related to a business shall not exceed the information such as date of founding or century <br /> maximum permitted sign copy area. Sign copy farm designation or name or logo of the sign <br /> area shall be measured in the following manner: sponsor. <br /> The copy area of signs which have a face, (17) Flashing or rotating lights on signs are not <br /> border or trim shall consist of the entire surface permitted. <br /> area of the sign on which copy could be placed. (18) A garage sale sign may be displayed 7 <br /> Copy area of a sign whose message is applied days prior to the date of the sale and must be <br /> to a background which provides no face, border removed no later than the day following the <br /> or trim shall be the area of the smallest rectangle event. The sign must be located on the <br /> which can encompass all words, letters, figures, premises of the garage sale. <br /> emblems and other elements of the sign (19) Graphic signs are not permitted. <br /> message. See sub. (10) for sample diagrams. (20) Logos may contain only the emblem or <br /> (7) Copy area for appendage signs shall be name of the business located on the same <br /> measured as provided in sub. (6) above. The property or, on farm and crop signs, the name or <br /> square foot total of all appendage sign copy emblem of the business sponsoring the signs. <br /> areas shall be included with the sign copy area Logos may not be larger than 25% of the sign <br /> of the primary sign to provide the overall copy copy area and shall be included within said copy <br /> area of the sign. area. <br /> (8) The supporting structure or bracing of a (21) Except for time and temperature signs and <br /> sign shall not be counted as a part of sign copy electronic signs, no fluttering, undulating, <br /> area unless such structure or bracing is made a rotating, or other moving signs shall be <br /> part of the sign's message. permitted. <br /> (9) The copy area of back-to-back on-premise (22) Plantings or structures that exceed 30 <br /> ground or pylon signs shall be computed using inches in height are prohibited beneath ground <br /> the copy area of only one side. The side used and pylon signs. <br /> shall be the larger of the two sides. (23) Sign trim is permitted on all signs and may <br /> (10) The following illustrations demonstrate be installed around the outside of the sign copy <br /> how sign copy area shall be determined. area. The square foot area of the trim shall not <br /> be greater than 25% of the permitted copy area <br /> See Appendix of the sign. <br /> page 10-102 (24) No sign, temporary or otherwise, shall be <br /> affixed to a tree or utility pole, fence or fence <br /> (11) Crop signs are permitted only while the pole, or be painted on a stone. <br /> crop is being grown and for no more than 30 (25) Private property protection signs are not <br /> days after harvest. regulated by this section. <br /> (12) Directional signs are not permitted in [History: 10.73 rep. &recr., Sub. 2 to OA 6, 1989-90, pub. <br /> residential districts except for use by an 09/21/90;(25)cr.,OA 24, 1998-99,pub.04/21/99.] <br /> apartment budding or complex. 10.74 SPECIFIC REGULATIONS FOR <br /> (13) Distance measurements shall be <br /> measured along the pertinent right-of-way lines VARIOUS TYPES OF SIGNS. Signs of various <br /> when determining separation between signs or types shall be installed according to the <br /> distance from intersections. regulations set forth below: <br /> Page 10-55 <br /> rev. 093008 <br />