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10.74(20) – 10.75(8)
<br /> administrator relative to control of advertising signs and except that a building on a zoning lot
<br /> adjacent to interstate highways. Additionally, with more than two road frontages is allowed a
<br /> except as to maximum size and maximum maximum of four wall signs. The maximum size
<br /> height, any such sign shall comply with s. and height of signs on zoning lots with two or
<br /> 83.40(4), Wis. Stats., and acts amendatory more road frontages shall be determined by
<br /> thereto. reference to the nearest adjacent road which is
<br /> (20) Real estate signs shall have a maximum not within the right-of-way of another road.
<br /> size of 32 square feet where the speed limit on Notwithstanding that more than two wall signs
<br /> the adjacent highway is 35 miles per hour or are allowed on a building, in no event shall there
<br /> less, 64 square feet where the maximum be more than two wall signs on any one side of
<br /> permissible speed on the adjacent highway is the building. Wall signs shall be located only on
<br /> between 36 and 45 miles per hour, and 96 the building containing the business advertised
<br /> square feet where the speed limit on the on the sign.
<br /> adjacent highway is more than 45 miles per (a) In the EXP-1 Exposition district wall signs
<br /> hour. Such a sign may be erected to a height shall have a maximum size of 300 square feet.
<br /> not to exceed 8 feet where the speed limit on the [History: 10.74 rep. & recr., Sub. 2 to OA 6, 1989-90, pub.
<br /> adjacent highway is 35 miles per hour or less, 15 09/21/90; (5) am., OA 5, 1994-95, pub. 09/02/94; (14) am.,
<br /> feet where the speed limit on the adjacent
<br /> OA 7, 1994-95, pub. 09/02/94; (19) am. and (19m) Cr., OA
<br /> P adjacent 43, pub. 09/10/96; (19) am., OA 19, 1996-97, pub. 01/06/97;
<br /> highway is between 36 and 45 miles per hour, (23) am., OA 23, 1997-98, pub. 08/17/98; (17m)cr., OA 24,
<br /> and 20 feet where the speed limit on the 1998-99, pub. 04/21/99; (23) am., OA 28, 2000-01, pub.
<br /> adjacent highway is more than 45 miles per 08/02/01; (23)(a) cr., OA 42, 2001-02, pub. 09/24/02, eff.
<br /> hour. There shall be no more than one such 09/25/02;(5)am.,Sub. 1 to OA 1,2009-10,pub.09/08/09.]
<br /> sign for each road frontage and the sign shall be 10.75 CALCULATION OF HEIGHT
<br /> located on the site advertised on the sign. REGULATIONS. (1) Auxiliary signs for service
<br /> (21) Subdivision signs shall have a maximum station prices may not be installed higher than 8
<br /> size of 64 square feet and be erected to a height feet above ground level.
<br /> not to exceed 10 feet. Such signs shall be (2) For billboard signs, the height will be
<br /> located on the site advertised on the sign, with measured from the elevation of the centerline of
<br /> no more than one such sign per entrance to the the adjacent road to the top of the sign.
<br /> site. (3) For directory signs, the height will be
<br /> (22) Temporary signs shall have a maximum measured from the elevation of the centerline of
<br /> size of 64 square feet and be erected to a height the adjacent road to the top of the sign.
<br /> not to exceed 12 feet. There shall be no more (4) For electronic signs, the height of the sign
<br /> than one such sign per parcel and the sign shall shall be determined by the manner of installation
<br /> be located on the site advertised on the sign. of the sign, i. e., according to whether the sign is
<br /> (23) Wall signs shall have a maximum size of of the ground, wall, projecting or pylon type.
<br /> 100 square feet where the speed limit on the (5) For ground mounted signs, except
<br /> adjacent highway is 35 miles per hour or less, billboards, directory or pylon signs, the height
<br /> 200 square feet where the maximum permissible shall be measured from ground level beneath the
<br /> speed on the adjacent highway is between 36 sign to the top edge of the sign.
<br /> and 45 miles per hour, inclusive, and 300 square (6) For a projecting sign, the height shall be
<br /> feet where the speed limit on the adjacent measured from ground level to the top of the
<br /> highway is more than 45 miles per hour. Such a sign. The bottom edge of such sign shall be
<br /> sign shall be erected to a height not to exceed located a minimum of eight feet from ground
<br /> 20 feet where the speed limit on the adjacent level directly under the sign.
<br /> highway is 35 miles per hour or less, 35 feet (7) For a pylon sign, the height will be
<br /> where the speed limit on the adjacent highway is measured from the elevation of the centerline of
<br /> between 36 and 45 miles per hour, inclusive, and the adjacent road to the top of the sign.
<br /> 50 feet where the speed limit on the adjacent (8) For a wall sign, the height shall be
<br /> highway is more than 45 miles per hour, except measured from the base of the building below
<br /> that for buildings six stories or more in height, a the sign to the top of the sign face. The top of
<br /> wall sign may also be located within 20 feet of the sign may not be higher than the building on
<br /> the top of the building facade. There shall be no which it is mounted. — v;lat ro\al('e S
<br /> more than two such signs per building, except [History: 10.75 rep. & recr., Sub. 2 to OA 6, 1989-90, pub!
<br /> that a building on a zoning lot with two road 09/21/90.]
<br /> frontages is allowed a maximum of three wall
<br /> Page 10-76
<br /> rev. 043017
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