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10.74(8)—(19m)(d) (8) Development signs shall have a maximum (16) Mobile signs are not permitted. size of 32 square feet where the speed limit on (17) Parking lot signs shall have a maximum the adjacent highway is 35 miles per hour or size of 32 square feet and be erected to a height less, 64 square feet where the maximum not to exceed 6 feet, with no more than 2 signs • permissible speed on the adjacent highway is per parking lot. Such signs shall be located on between 36 and 45 miles per hour, and 96 the parking lot of the business advertised on the square feet where the speed limit on the sign. adjacent highway is more than 45 miles per (17m) Private property protection signs shall hour. Such a sign may be erected to a height have a maximum size of 324 square inches. not to exceed 10 feet where the speed limit on (18) Projecting signs shall have a maximum size the adjacent highway is 35 miles per hour or of 32 square feet and be erected to a height not less, 15 feet where the speed limit on the to exceed 15 feet. Such signs shall be located adjacent highway is between 36 and 45 miles on the building containing the business per hour, and 20 feet where the speed limit on advertised on the sign. the adjacent highway is more than 45 miles per (19) Pylon signs shall have a maximum size of hour. Such signs shall be located on the site 100 square feet where the speed limit on the advertised and not less than .25 miles from other adjacent highway is 35 miles per hour or less, signs. 200 square feet where the maximum permissible (9) Directory signs shall have a maximum size speed on the adjacent highway is between 36 of 96 square feet and be erected to a height not and 45 miles per hour, and 300 square feet to exceed 35 feet above the centerline of the where the speed limit on the adjacent highway is adjacent highway at the location of the sign, with more than 45 miles per hour. Such a sign may a total copy area not to exceed 96 square feet. be erected to a height not to exceed 20 feet Such signs shall be located not less than .25 where the speed limit on the adjacent highway is miles from other signs and not more than 5 miles 35 miles per hour or less, 35 feet where the from the site advertised on the sign. speed limit on the adjacent highway is between (10) Electronic signs shall conform to the 36 and 45 miles per hour, and 50 feet where the regulations for the type of installation, whether speed limit on the adjacent highway is more than directory, on-premise ground, pylon or wall sign. 45 miles per hour. There shall be no more than (11) Farm signs shall have a maximum size of one such sign per parcel and the sign shall be 32 square feet and be erected to a height not to located on the same parcel as the site advertised exceed 8 feet. Such signs shall be located not on the sign. less than .25 miles from other signs and not (19m) (a) This subsection supersedes sub. (19) more than 1 mile from the site advertised on the with respect to eligible pylon signs as defined sign. herein. (12) Group signs shall conform to the (b) As used in this subsection, interstate regulations for the type of installation, whether highway means any highway officially directory, on-premise ground, pylon or wall sign. designated as a part of the national system of (13) Home occupation signs shall have a interstate and defense highways by the maximum size of 2 square feet and shall be Wisconsin Department of Transportation and located on the premises of the business approved by the appropriate authority of the advertised on the sign. federal government, and eligible pylon sign (14) Limited family business signs: A maximum means a pylon sign which is both located within of two on-premise signs are permitted; one, a 2,500 feet of the right-of-way of an interstate wall sign limited to a maximum size of 12 square highway and erected on the premises of a feet erected to a height not to exceed 8 feet. business advertised on the sign. Such sign shall be located on the building in (c) Eligible pylon signs shall have a maximum which the business advertised on the sign is size of 500 square feet and may be erected to a located. The second sign may be a driveway height not to exceed 150 feet. entrance sign limited to a maximum size of 16 (d) Eligible pylon signs shall comply with square feet and a maximum height of 8 feet. applicable federal law and the June 1961 (15) Marquee signs shall have a maximum size agreement between the Wisconsin Department of 300 square feet and be erected to a height not of Transportation and the federal highway to exceed 20 feet, with no more than 3 sides. administrator relative to control of advertising Such signs shall be located on the building adjacent to interstate highways. Additionally, containing the business advertised on the sign. except as to maximum size and maximum Page 10-74 rev. 073113