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10.73(1)-(23) (8m), (10), (12), (13) and (15) am., OA 3, 2000-01, pub. the copy area of only one side. The side used 10/19/00; (14), (15) and (20) am., OA 35, 2000-01, pub. shall be the larger of the two sides. 10/25/01; reference to "Agriculture District (Exclusive)" changed to"Exclusive Agriculture District",Sub. 1 to OA 31, (10) The following illustrations demonstrate 2001-02,pub.09/04/02,eff.09/05/02.] how sign copy area shall be determined. 10.73 GENERAL SIGN REGULATIONS. (1) The regulations contained in this section shall See Appendix apply to signs in all zoning districts. The page 10-102 regulations set forth in this section do not supersede the specific requirements set forth in (11) Crop signs are permitted only while the section 10.74. crop is being grown and for no more than 30 (2) Apartment complex signs may be installed days after harvest. on-premises for identification of an apartment (12) Directional signs are not permitted in building or apartment complex. The sign may be residential districts except for use by an either a ground or wall sign. apartment building or complex. (3) Auxiliary signs may only provide (13) Distance measurements shall be supplemental information such as services, measured along the pertinent right-of-way lines price, hours of operation, directions, warning, when determining separation between signs or etc., and may not include any other information distance from intersections. regarding product lines. The logo or name of the (14) Double deck signs are not permitted. related business may be included. (15) Electronic signs may be used only to (4) Awning signs are subject to wall sign advertise activities conducted or goods and regulations. services available on the property on which the (5) To qualify as a construction sign, a sign signs are located or to present public service shall identify the project and may include the information. Electronic signs may not display a names of the contractors, engineers or architect, message for less than one-half of a second and or products being used in the construction of a may not repeat a message at intervals of less building but only during the time that construction than 2 seconds. A traveling message may not or development is actively under way. The sign travel slower than 16 light columns per second shall be removed within 30 days of the nor faster than 32 light columns per second. completion of the project. (16) Farm signs are limited to on-premise signs (6) The total sign copy area of all on-premise identifying a farm by its name or by the farmer's signs related to a business shall not exceed the name and may contain additional historical maximum permitted sign copy area. Sign copy information such as date of founding or century area shall be measured in the following manner: farm designation or name or logo of the sign The copy area of signs which have a face, sponsor. border or trim shall consist of the entire surface (17) Flashing or rotating lights on signs are not area of the sign on which copy could be placed. permitted. Copy area of a sign whose message is applied (18) A garage sale sign may be displayed 7 to a background which provides no face, border days prior to the date of the sale and must be or trim shall be the area of the smallest rectangle removed no later than the day following the which can encompass all words, letters, figures, event. The sign must be located on the emblems and other elements of the sign premises of the garage sale. message. See sub. (10)for sample diagrams. (19) Graphic signs are not permitted. (7) Copy area for appendage signs shall be (20) Logos may contain only the emblem or measured as provided in sub. (6) above. The name of the business located on the same square foot total of all appendage sign copy property or, on farm and crop signs, the name or areas shall be included with the sign copy area emblem of the business sponsoring the signs. of the primary sign to provide the overall copy Logos may not be larger than 25%,of the sign area of the sign. copy area and shall be included within said copy (8) The supporting structure or bracing of a area. sign shall not be counted as a part of sign copy (21) Except for time and temperature signs and area unless such structure or bracing is made a electronic signs, no fluttering, undulating, . part of the sign's message. rotating, or other moving signs shall be (9) The copy area of back-to-back on-premise permitted. ground or pylon signs shall be computed using Page 10-54 rev. 103105