Dane County Code of Ordinances (2)

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10.71(1)—(24) institution, organization, business, product, construction project taking place on the service, event or location by any means, premises. including words, letters, figures, designs, (11) Crop sign shall mean a temporary sign symbols, fixtures, colors, illumination or which designates a variety, brand, or provides projected images. As used herein sign does not other identification of an agricultural crop, include the flag or emblem of any nation, fertilizer, herbicide or pesticide that is being organization of nations, or other governmental or grown or used at a specific location. municipal agencies or units; traffic control or (12) Development sign shall mean a sign which other public agency signs; community directs attention to a pending development of a information signs; displays within the confines of property. a building; merchandise, pictures or models of (13) Directional sign shall mean an on-premise products or services incorporated in a window auxiliary sign which provides directions for display; works of at which in no way identify a pedestrian or vehicular traffic, e. g., enter, exit, product or service; sculptural representations of parking, or location of any place or area on the an organization's or business's logo which do not same premise. contain any words and are not illuminated except (14) Directory sign shall mean an off-premise that only one such representation of a particular advertising sign with a copy area of 96 square business's or organization's logo is permitted; feet or less. scoreboards located on athletic fields; and signs (15) Double decked sign shall mean billboards mounted or painted on commercial vehicles and or directory signs which are mounted one above the same are expressly excepted from regulation the other. under this subchapter. (16) Electronic sign shall mean an advertising (2) Agriculture sign shall mean a sign sign whose message may be changed by advertising agricultural products which are electronic process. available at a specific farm or are being (17) Farm sign shall mean an on-premise sign produced on the farm on which the sign is identifying a farm by its name or by the farmer's located. name. (3) Apartment complex sign shall mean a sign (18) Garage sale sign shall mean an on- that provides identification for an apartment premise sign advertising the occasional sale of complex on which the sign is located. personal property items. A garage sale sign (4) Appendage sign shall mean an additional does not include a sign advertising business sign mounted above or hung below the primary products or produce. sign face. (19) Graphic sign shall mean a sign which is an (5) Auxiliary sign shall mean a sign mounted integral part of a building facade. The sgn is separately and apart from the primary sign and painted directly on or otherwise permanently which provides supplemental information such embedded in the facade. as services, price, hours of operation, directions, (20) Ground shall mean the average elevation warning, etc. of the ground upon which the sign supports are (6) Awning sign shall mean a sign painted or placed, except when the sign supports rest upon installed on an awning. a berm or other area elevated above the (7) Back-to-back sign shall mean signs that surrounding ground. In such cases, the average are mounted back to back with the sign faces in elevation of the base of such berm or other area opposing directions or on a 'V-shaped' frame shall be considered as the ground. with an internal angle of less than 40. 'V-shaped' (21) Ground sign shall mean a freestanding frame signs with an internal angle larger than 40 sign mounted on supports or uprights and whose shall be considered side-by-side signs. bottom edge is less than 8 feet above the (8) Billboard shall mean an off-premise ground. advertising sign with a copy area greater than 96 (22) Group sign shall mean a sign displaying square feet. the names of a group of businesses which are (9) Community information sign shall mean a located in the same locale such as a city, village, municipally-owned sign which displays shopping center, office or commercial park, etc. information of interest to the general community (23) Home occupation sign shall mean a sign regarding public places, events or activities. which advertises a permitted home occupation. (10) Construction sign shall mean a temporary (24) Intersection shall mean the point at which sign which describes or identifies a demolition or the right-of-way lines meet or, for highway interchanges, the beginning and ending points of Page 10-49 rev. 103102