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CgE=WILLIAMSAMS <br />ADYE RTISING INVOICE <br />Linda Davis DATE: May 31, 2012 <br />Virtual Management Solutions INVOICE # 41/0004 <br />959 Primrose Center Road <br />Belleville, WI 53508 TERMS: Net 10 Days <br />41/0004 Market Research/Consultation/Meetings for Southern I� <br />Wisconsin Food Hub J <br />Includes, meetings with Grower Steering committee, <br />reviews with Linda, market research, review of meeting notes and <br />e-mails from steering committee, modifications of grower <br />business/value practices, follow-up on letters of interest, <br />meetings with Sysco and R.E. Golden, continue competitor research, <br />industry research, territory analysis, review market analysis in <br />business plan, comment and make edits, brand positioning matrixes <br />and niche markets and branding/positioning ideas. <br />Agency Time: 44.5 hours <br />5/01/12: Read Rod Parker's crop plan and comment. Review <br />questions for distributors, add additional comments, Set-up <br />meeting with Golden, activity report, check-in with Linda <br />and Olivia. 2.0 hours <br />5/02/12: Read e-mails. 0.5 hours <br />5/03/12: meet with Tom Woodford of Golden, steering <br />committee meeting. 5.0 hours <br />5/04/12: Primary market pie -charts. 0.75 hours <br />5/09/12: Letter of Support status report, check-in with <br />Linda and Olivia, contact Rod Parker re "Retail" sales, <br />follow-up e-mail to phone survey respondents that said that <br />they would supply a letter of Support for the Food Hub: <br />1.75 hours <br />5/10/12: List of grocers interested in Local 1.0 hour <br />5/11/12: Steering committee meeting 3.5 hours <br />5/14/12: create e-mail to group re: follow-up on "letter of <br />Support" by member of Steering Committee, meet with Greg <br />McCullough of Baraboo Sysco, review Fifth Season market <br />territory 2.25 hours <br />5/15/12: Review and edit Linda's business plan Market analysis, <br />maps, niche territories, e-mail to group. 2.0 hours <br />5/16/12: Work on Position matrix and priority markets: 2.25 <br />hours <br />