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• <br /> the facility. Grassroots fund raising would be necessary. They felt that support from HMO's, <br /> corporations, hospitals, churches and the Madison Community Foundation would spur individual <br /> contributions. <br /> They also had distinct opinions about how the fund raising would be approached. Pressure for <br /> large individual donations should be avoided, while public events received good reactions. Some <br /> felt inclusive fund raising events of various types and sizes, from ice cream socials to something <br /> similar to FirstStar Eve, would be important in raising community awareness as well as gaining <br /> contributions through feelings of community ownership. <br /> "When people call me and say, `Can I put you down for a thousand dollars.' That really <br /> annoys me." <br /> "I liked the idea of an ice cream social. It helps to bring public identity. People, even if <br /> they only buy an ice cream cone, feel that they have made some contribution. `It's my <br /> facility.'" <br /> Time the campaign so as not to compete with something else of major impact. An expert in fund <br /> raising would be helpful. <br /> The moderator passed out the facility justification piece and asked for reaction. Most of the <br /> reaction was highly positive and the piece seemed to answer many of their questions. One <br /> wanted to be sure every class of citizen would be served, others agreed. Even the location of the <br /> facility should assure access to everyone. <br /> Chamberlain Research Consultants Page 7 <br />